Strategic plan
The balance between margin and sales growth is the foundation of Kroger’s strategic plan. During the past several years, Kroger has been transitioning its business model to meet the changing needs and expectations of our customers in a competitive and consolidating industry. This strategic plan requires a balance among several elements – including sales, earnings, and capital investment – and is driven by strong, sustainable identical sales growth. Our identical sales growth is the result of merchandising and operating initiatives that improve the shopping experience and build customer loyalty. These initiatives are funded by operating cost reductions and productivity improvements. Kroger’s associates are focused on improving our customers’ shopping experiences in three major areas: service, selection, and value. Our strategic plan aligns everything we do with meeting the needs and expectations of our customers. Simply put, our business is focused on putting the Customer first. We are confident that our “Customer 1st” business strategy will enable us to generate positive results as we face continued challenges in the rapidly changing retail grocery industry.
http://www.thekrogerco.com/finance/documents/SectionV-5.pdf
Mission
Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.
http://www.thekrogerco.com/corpnews/corpnewsinfo.htm
Values
-Honesty : Doing the right things, telling the truth.
-Integrity : Living our values in all we do, unified approach to how we do business and treat each other.
-Respect for Others : Valuing opinions, property and perspectives of others.
-Diversity : Reflecting a workplace that includes a variety of people from different backgrounds and cultures, diversity of opinions and thoughts.
-Safety : Watching out for others, being secure and safe in your workplace.
-Inclusion : Your voice matters, working together works, encouraging everyone’s involvement, being the best person you can be.
http://www.thekrogerco.com/corpnews/corpnewsinfo_values.htm
Michael,
ReplyDeleteIs Walmart the main Kroger's competitor? I am asking that because it seems they have different strategies: one is focused on customer experience and value and the other in low costs.
Hi Alex,
ReplyDeleteYou are right. Wal-mart focuses on low price while Kroger is focused on giving shoppers a better shopping experience. With Wal-Mart Supercenters everywhere now and Sams's Club I see Wal-Mart as Kroger's main competitor as far as grocery sales go.
I typically make my weekly shopping trip to Wal-Mart; however, I also visit Kroger quite often to purchase meat or for a quick stop when I don't need much. My parents and I use the same Kroger card, and since their Kroger doesn't have gas I get to reap the benefits of saving $.10 per gallon. I'm interested in learning more about the company.
ReplyDelete