I was searching online for supermarket trends for 2010 and came across an article that lists six trends. They are fully discussed in the link below but I will briefing describe them here:
1. Value is King - Private label brands will continue to gain market share at branded products expense.
2. Ad spending improves and goes digital - Brands will be forced to increase their ad and consumer promotion spending to drive sales volume and add value to their products.
3. Health drives the consumer - The consumer is finally doing what they say and buying more healthful products.
4. Pricing remains stable - Commodity pricing will be stable and somewhat boring compared to prior year price swings. Deflation hurts the retailers the most but moderate price increases on basic commodities will not lead to aggressive price increases because companies will risk losing market share.
5. Mergers and competition intensify - Increased consolidation and acquisition activities of commodities companies.
6. Home Cooking, but not really - The consumer will continue with their home focus over restaurants for family food consumption.
http://www.glgroup.com/News/Top-Supermarket-Trends-For-2010-46238.html
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