SWOT Analysis

Strengths:
Sturdy Market Position
Three Tier Branding Approach
Proficient Manufacturing Operations
Diversified Market Position

Weaknesses:
Vendor Quality Control
Unionized Workforce
Legal Issues (regarding acquisitions)

Opportunities:
Increased Emphasis on Private Label Brands
Strategic Expansion Plans
In-Store Health Clinic Programs

Threats:
Increasing Labor Costs
High Debt Burden
Slumping Economic Projections

http://www.marketingteacher.com/swot/kroger-swot.html