Digital Coupons

Here is something I found interesting and I can see this as an opportunity for Kroger.  All of us that shop at Kroger probably have a Kroger Plus Shopper's card.  This card give you access to special deals in the store.  The Kroger Co. has unveiled its all-new digital coupon center, available on its website.  The website address is www.kroger.com/digitalcoupons.  The coupon center is an industry-leading combination of manufacturer, Kroger brand and web-only exclusive coupons, all located in one online center. Customers can easily load offers directly onto their Kroger Plus Card or loyalty cards for other stores Kroger operates including City Market, Dillons, Fred Meyer, Fry’s, Jay C, King Soopers, QFC, Ralphs and Smith’s.  The website allows you to search by category, sort the results, and then add the coupons directly to your Kroger card.  If you are interested in the press release it is posted here http://www.thekrogerco.com/corpnews/corpnewsinfo_pressreleases_07222010.htm

For consumers who are extremely price conscious and use coupons received the traditional way such as newspapers and direct mail, I see this as an opportunity for Kroger to get more shoppers in their stores.  This opportunity fits in with a trend posted in the previous blog about ad spending going digital.