I tend to agree with the analysts. I think by focusing on the loyal consumer Kroger has benefited. While it is true that Kroger might get more one time customers by slashing prices on certain products, I feel that they beleive they get better results by catering to their repeated customers. I also think having the Kroger card adds to their success. For me even the benefit of being able to save $.10 per gallon on gas is motivation to shop Korger over Wal-Mart.
Your o0pinion on why the firm is doing so well? do you agree with the analysts.
ReplyDeleteI tend to agree with the analysts. I think by focusing on the loyal consumer Kroger has benefited. While it is true that Kroger might get more one time customers by slashing prices on certain products, I feel that they beleive they get better results by catering to their repeated customers. I also think having the Kroger card adds to their success. For me even the benefit of being able to save $.10 per gallon on gas is motivation to shop Korger over Wal-Mart.
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