I am in Lexington this week for business and and noticed something I had not seen before regarding Kroger. Right up the street from the hotel is a Kroger Marketplace. The Kroger Marketplace in Lexington at Beaumont Centre contains products such as jewelry, furniture, and toys in an attempt to lure customers from rivals Wal-Mart and Meijer. The store has thousands of items that are not available at your typical Kroger store. The Kroger Marketplace stores will not compete directly with Wal-Mart because they are slightly smaller in size (average Kroger Marketplace store size is 125,000 square feet and Wal-Mart Supercenters average 185,000 square feet) and Kroger Marketplace does not sell clothing. Kroger Marketplace more directly competes with Meijer.
Kroger began exploring the Marketplace concept in 1999 after merging with Fred Meyer. Kroger has focused on establishing the Marketplace stores in their core markets. There are about 50 Marketplace stores nationwide.
http://www.kentucky.com/2009/04/23/770354/new-kroger-aims-for-meijer-wal.html
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