Katy Barclay, senior vice president of Kroger Co., explained how investing in employee engagement has contributed to Kroger's success — including driving sales and profits, customer loyalty and productivity. “We truly believe that Kroger's continued success in driving its competitive advantage will in large part be determined by how our associates engage with our customers,” Barclay said. “That's our sweet spot. That's what creates a superior shopping experience.” Employees are one of the key areas of Kroger's Customer 1st strategy. Central to the effort to improve employee engagement is acknowledging, reinforcing, and rewarding positive interactions between store employees and shoppers. This is accomplished through training that involves all associates and leaders at the company.
http://supermarketnews.com/retail_financial/kroger_sees_hr_1004/
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