Since 2003, Kroger has been partnering with London-based dunnhumby Limited to gain a better understanding of the company’s customers and identify opportunities to enhance their shopping experience in its stores. dunnhumby is the United Kingdom’s leader in the fields of data management, customer analysis and insight-led planning.
“The most successful loyalty programs work because they are able to take information and turn it into actions that provide customers with recognizable benefits,” said Edwina Dunn, dunnhumby chief executive officer. “Those benefits strengthen the customer’s bond with the company, because the customer can see that the company cares about them and their business. Our partnership with Kroger underscores their commitment to understanding their customers. Kroger recognizes that over the long term, retaining valuable customers is crucial to maintaining growth and staying competitive. We are delighted that Kroger has selected dunnhumby to help achieve these goals.”
http://www.thekrogerco.com/corpnews/corpnewsinfo_pressreleases_05122003.htm
With the help of dunnhumby Kroger has been able to make better informed merchandising and marketing decisions. It is thanks to the data gathered and analyzed by dunnhumby that we get the specific targeted coupons we receive from Kroger.
The following link contains a video of the process dunnhumby uses to collect data from the point at which you scan your Kroger Plus shopping card.
http://www.dunnhumby.com/us/about-us-what-we-do
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